Educational Service Quality Management as a Strategy to Increase School Competitiveness in the Era of Globalization

 

Introduce By: Patipon Sub-ananchai

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1. Background of the Study

    In the era of globalization, educational institutions face intense competition due to rapid technological advancement, increased stakeholder expectations, and global benchmarking of educational quality. Schools are no longer evaluated only by academic outcomes but also by the quality of educational services they provide. Service quality management has therefore become a strategic approach for schools to enhance their competitiveness, attract students, and maintain stakeholder satisfaction. The article emphasizes that improving educational service quality is essential for schools to survive and excel in a globalized educational environment, where parents and students act as informed consumers who compare institutions based on service standards and outcomes.

2. Research Objectives

   The main objective of the study is to examine how educational service quality management can be used as a strategic tool to increase school competitiveness in the era of globalization. Specifically, the study aims to analyze the role of service quality dimensions in improving school performance and stakeholder satisfaction.

3. Research Keywords

• Educational service quality
• Quality management
• School competitiveness
• Globalization
• Educational management

4. Research Scope

    The scope of the study focuses on educational institutions, particularly schools, and examines service quality management practices within the context of globalization. The study concentrates on how internal management of educational services—such as teaching quality, administrative services, facilities, and stakeholder relationships—contributes to enhancing school competitiveness. The discussion is limited to conceptual and managerial perspectives rather than national policy analysis.

5. Research Methodology

    The study employs a qualitative descriptive approach using a literature-based analysis. Relevant theories, concepts, and previous studies on educational service quality and competitiveness are reviewed and synthesized. The authors analyze established service quality frameworks and apply them to the educational context to explain how quality management strategies can strengthen school competitiveness in a globalized setting.

6. Research Findings

    The findings indicate that effective educational service quality management significantly enhances school competitiveness. Key service quality dimensions—such as reliability, responsiveness, assurance, empathy, and physical facilities—play a crucial role in improving stakeholder satisfaction and school reputation. The study concludes that schools that consistently manage and improve their service quality are better positioned to compete in the global education market and achieve sustainable development.

7. Reference

Anggra Prima, Nurlaili, Mulawarman, W. G., & Yahya, M. (2025). Educational Service Quality Management as a Strategy to Increase School Competitiveness in the Era of Globalization. Journal of Educational Management Research, 4(3), 838–855. https://doi.org/10.61987/jemr.v4i3.1030

Link to the full text: https://serambi.org/index.php/jemr/article/view/1030